Mindset Before You Dial
- Checking fit not pitching
- Goal demo or exit nothing else
- Call length 2 to 4 mins
Opening & Permission
Hi is this the owner or manager
Hi it’s Gary here quick one have I caught you at an awful time
If they say yes
No problem at all when would be better
If they say no
Great I’ll be quick
Reason for the Call
I’m calling because we work with restaurants that miss calls during busy times and lose bookings without realising
Just a quick question to see if this is even relevant to you
Reality Check Question
When someone calls and no one can answer what usually happens at your place
Speed / Intent Gate
I tend to work with two types of owners
- people who know missed calls are costing them bookings and want to fix it quickly
- people who are just exploring and want time to think
Which camp do you feel you’re in in your own words
Authority Check
What it does No change to your process It responds to missed calls and converts a chunk into bookings It costs 296 per month less than a sandwich daily
If this did what I describe would you be the one deciding to switch it on
Objections
Scan and pick the closest match
We don’t miss calls
Reality check
Say
Totally fair Most owners think that until they check Quick question when it does happen what usually happens to that caller
We’re too busy anyway
Reframe
Say
That actually makes you a good fit This isn’t about more calls It’s about capturing the ones you already get but can’t answer
We already have voicemail
Different job
Say
Right Voicemail records messages This replies instantly and turns missed callers into bookings without you doing anything
Just send info
Gate
Say
I can do that Just so I don’t send something irrelevant Is this something you’d actually fix soon if it worked
Not interested
Clarify
Say
That’s fine Usually that means it’s not a priority or you don’t think missed calls are costing you Which is closer
Too expensive
Value
Say
Totally fair It’s 296 per month less than a sandwich daily If it recovered even a couple of bookings it pays for itself quickly
We’re small
Fit
Say
Smaller places benefit most because you don’t have spare staff to answer during service
We take bookings online
High intent
Say
Makes sense The calls you still get are usually high intent Large tables same day bookings special requests Those are worth capturing
I need to ask someone
Include
Say
Perfect Let’s include them on the demo so you don’t have to relay it second hand
Silence or hesitation
Pause
Say
What are you thinking
Close for Demo
The best next step is a very short demo about ten minutes
Would later today or tomorrow suit you better
Booking Confirmation
Great I’ll send a short calendar link It’ll be practical not salesy If it doesn’t make sense we’ll end it quickly